Found in 2005, Brand Capital is a private equity investment arm of Bennett, Coleman, and Company which is headquartered in Mumbai, India. As an investment arm of the Times Group, Brand Capital sets itself apart through its unique investment approach of emphasizing brand-led growth and value creation across various sectors.

The firm unlike traditional private equity firms tries to proactively engage with established companies and early-stage entrepreneurs. Moreover, Brand Capital goes beyond financial backing by providing "Intellectual Capital" to help in the creation of brand strategy and a planned media spread.

From early-stage funding to late-stage funding, the firm funds companies across various stages of development encompassing both established businesses and early-stage start-ups. Brand Capital's investment focus spans a wide range of industries like FMCG, Retail, Consumer Durables, Realty, Health & Wellness, Financial Services, and Consumer Services, among others. To date, the investment firm has invested $2 billion and does not have a set investment range catering to the tailored needs of different companies.

Brand Capital's portfolio consists of iconic brands like Square Yards, BlinkIt, Lodha, MobiKwik, Snapdeal, Clear Trip, Leverage Edu, and HomeLane, among others with exits of companies such as Flipkart, PharmEasy, and Country Delight. The firm also includes several unicorns such as Zomato, Flipkart, PhonePe, Byjus, Myntra, BigBasket, Uber, Purple, Rebel Foods, LivSpace, and Yatra.