Performance Marketing Lead at Write Sonic

  • Full Time
  • Remote
  • 30,00,000 ₹ / Year

Website Write Sonic

Best AI Writer for Creating Content

About the role:
Profile – Performance Marketing & ABM
Role – Full-time
Location – Remote
Work hours – Flexible
What you’ll be doing
  • Demand generation – Work closely with content team , growth marketing team and wider marketing departments to develop demand and lead generation opportunities in ANZ, Europe and North America
  • Hands on Execution – Plan and execute campaigns for multiple product-lines and MVP s with rapid experimentation .
  • You’ll be working with copywriters, demand generation, developers, and product marketing to brainstorm ideas that will engage Writesonic customers and prospects in order to drive purchase intent.
  • Optimise , research and assess new ways to drive business opportunities and expand geographies to deliver Pipeline KPI s under a sustainable growth at 4.5X ROAS
  • Complete own the paid marketing channels across Facebook, Instagram, Google , Youtube , Tikktok etc
  • Manage a paid marketing budgets of 1.5 million U.S $ -3 million US $
  • Ability to design, own and report on robust testing plan across demand gen, with clearly showing impact of campaigns on business performance month on month
  • Accomplish all identified digital marketing project goals for visual design, brand strategy, and user experience
  • Experience in launching ABM campaigns to build a robust enterprise pipeline
What are we looking for?
  • At least 5+ years of experience in leading demand generation initiatives in a B2B SaaS company or PLG company
  • Atleast 2+ years of experience in working with Martech /consumer/ Marketing/Sales tools products between 50$-300$
  • Experience in managing a paid marketing budgets ~ 1.5 Million U.S $
  • Proven track record of successful launches of products in New geographies at MVP stage
  • Proven track recording of expanding geographies in Europe and North America
  • Able to have an in-depth understanding of colour, typography, page layout, and other design theories for better conversion rate optimisation .
  • Strong knowledge of media buying experience in Google (Youtube, Display Network, Adwords, Performance Max), Facebook, IG, Linkedin.
  • Deep understanding of attribution in Freemium and freemium to paid conversion
  • Strong experience in crunching data from analytical tools like GA4, Mixpannel
  • Ability to write SQL queries and custom automation scripts
  • Must have exceptional verbal and written communication abilities.
  • Will have an unbounded imagination and an unwavering eye for detail.
  • Collaborate with skilled marketing professionals
  • Improve skills with courses and attend events like Ad World
  • Take part in an international and diverse work environment

To apply for this job please visit

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