Website Biome
We transform bold ideas into impactful enterprises
About Biome
Biome ([www.biome.in](http://www.biome.in)) is India’s premier venture studio, combining capital, talent, and execution to build and scale exceptional companies. We partner with ambitious founders from day zero, providing them with the strategic, operational, and capital resources needed to transform bold ideas into category-defining businesses.
Role Overview
We are looking for a Senior Marketing Lead who will craft and execute a comprehensive marketing strategy for Biome and its portfolio companies. This leader will be responsible for Biome’s brand positioning, working closely with internal teams and Entrepreneurs-in-Residence (EIRs) to develop and validate marketing approaches for new ventures, and providing strategic marketing support to our portfolio startups. This senior role requires a blend of strategic thinking, hands-on execution, and deep experience in building marketing functions from the ground up.
Key Responsibilities
1. Define the Marketing Strategy and Communication (Biome Brand)
– Develop and execute a robust marketing strategy that amplifies Biome’s presence and thought leadership in the venture studio space.
– Position Biome as a leading voice in tech innovation and entrepreneurship, taking inspiration from successful models like a16z.
– Manage and strengthen relationships with key external stakeholders, partners, media, and industry influencers to expand Biome’s brand presence.
– Oversee and unify Biome’s internal and external communications, ensuring consistent brand messaging and positioning.
2. Collaborative Business Building and Product Validation
– Work closely with the Biome team and Entrepreneurs-in-Residence to support the development of new business ideas across different stages of the startup process.
– Lead the creation and deployment of customer validation ad campaigns, funnel analysis, and marketing experiments to gather market feedback during the early stages of product development.
– Collaborate with product teams to define marketing strategies for MVP launches, ensuring product positioning and messaging resonate with target audiences.
– Provide data-driven insights to refine product-market fit, customer personas, and go-to-market approaches.
3. Portfolio Support and Strategic Guidance
– Partner with Biome’s spun-out companies and portfolio startups to establish robust marketing strategies that align with their growth objectives.
– Guide brand development, product positioning, pricing strategies, and marketing campaigns.
– Connect portfolio companies with relevant marketing experts, agencies, and tools to ensure the effective execution of their marketing plans.
– Continuously mentor and support portfolio companies to achieve their marketing milestones and scale their marketing functions effectively.
What We Are Looking For
1. Proven Marketing Leadership Experience
– Startup Marketing Expertise: Has built and scaled a marketing function from inception in a growth-stage startup environment. Demonstrable experience in developing marketing strategies that drove significant brand awareness and customer acquisition.
– Agency/Consultancy Leadership: Experience in leading a marketing agency or a specific function within an agency, having established foundational processes and scaled successful marketing initiatives.
2. Strategic and Hands-On Approach
– Ability to formulate high-level marketing strategies and visions while also being willing to roll up sleeves and execute campaigns, analyze data, and perform hands-on tasks.
– Demonstrated experience in content marketing, digital marketing, brand building, and growth marketing strategies.
3. Strong Communication and Stakeholder Management
– Exceptional communication skills to serve as the liaison between Biome, its portfolio companies, external partners, and industry stakeholders.
– Proven ability to build strong relationships, influence decisions, and drive results through collaboration.
4. Analytical and Data-Driven Mindset
– Skilled at analyzing market data, campaign performance metrics, and user feedback to drive iterative improvements in marketing strategies and tactics.
– Proficiency in using marketing analytics tools to track KPIs and ROI across various campaigns and channels.
5. Passion for Innovation and Entrepreneurship
– Deep understanding of the startup ecosystem, innovation processes, and the marketing needs of early-stage ventures.
– Passion for mentoring and helping emerging startups scale their marketing functions and achieve their business goals.
What We Offer
– Opportunity to shape India’s startup ecosystem through Biome’s unique venture studio model.
– Partnership-track position with significant growth potential.
– Chance to work with and mentor multiple startups across sectors.
– Access to Biome’s network of founders, investors, and industry leaders.
– Competitive compensation package including equity participation.
Join our community of VCs/Investors here – https://nas.io/tsw-ecosystem-community
To apply for this job email your details to zaran@biome.in