MasterChow, a burgeoning Delhi-NCR-based direct-to-consumer (D2C) brand specializing in ready-to-cook Asian cuisine products, has successfully secured $6.5 million in its Series A funding round. This investment marks a significant milestone for MasterChow as it seeks to cement its position in the growing Indian market.
The $6.5 million Series A funding round was led by Tanglin Venture Partners, with backing from other prominent funds, including Peak XV Partners’ Surge, Anicut Capital, and WEH Ventures.
Making a name in ‘Chinese cuisines’ for the Indian market
Founded in 2020 by Sidharth Madan and Vidur Kataria, MasterChow operates out of Delhi-NCR, India. The startup’s mission is to bring authentic Asian flavors to Indian households through its range of ready-to-cook products like noodles, stir fry sauces, and dips. MasterChow’s competitive edge lies in its commitment to quality and convenience, which has resonated with over 300,000 customers and led to the sale of more than one million products.
Path Ahead
MasterChow’s fundraise comes at a time when the D2C food and beverage sector is witnessing a surge in investments. The increasing consumer preference for convenient, high-quality food options has fueled growth in this segment. MasterChow’s success reflects a broader trend of startups leveraging innovative product offerings to capture market share from established FMCG giants.
With this substantial capital infusion, MasterChow is well-positioned for future growth and expansion. The startup aims to enhance its brand presence and product offerings, setting the stage for significant industry impact. As MasterChow continues to innovate and expand, it is poised to become a key player in the Asian cuisine market.