In the early rush of India’s e-commerce boom, most brands were focussed on marketing, customers and growth. Few had the time or expertise to solve the operational puzzle that lay beneath the surface. Inventory sat in silos, orders moved unpredictably, and fulfilment systems struggled to keep up with the speed of online demand. It was a silent friction that slowed down even the most promising brands.
QuickShift was born in the middle of this chaos, not with the intention of becoming a logistics giant, but with a simple belief that operations should help a brand grow rather than hold it back. What began as a small fulfilment experiment has now evolved into one of the most important enablers in India’s D2C and omni-channel ecosystem. The company recently raised Rs 22 crore in a pre-Series A round led by Atomic Capital, a milestone that signals its next phase of expansion and ambition.
The Problem No One Wanted to Solve
As the number of D2C brands surged, so did the complexity of their operations. Orders could come from marketplaces, brand websites, quick-commerce apps, or even offline retail partners. Most brands tried to manage this through a patchwork of spreadsheets, multiple courier integrations and outdated systems that were never made for an omni-channel world.
The cracks began to show quickly. Delays increased. Visibility decreased. Customer experience suffered. QuickShift recognised that a new kind of fulfilment infrastructure was needed, one that unified every part of the supply chain into a single, intelligent workflow. This became the foundation of its plug-and-play platform, which now helps more than a hundred brands manage their entire fulfilment journey in a simple and predictable way.
The Early Days of the Build
When founders Anshul Goenka & Pradipto Roy began working on QuickShift, the challenge was not only building software but also building trust. Brands had been let down before by unreliable partners and inconsistent service levels. To convince them, QuickShift focused first on creating a fulfilment engine that worked flawlessly on the ground.
It started with small warehouses and a small team. The early months were spent solving everyday problems for individual brands and refining the platform based on real operational gaps. As QuickShift improved its internal processes, customers began to notice the difference. Orders moved faster, inventory became more transparent and brands could finally concentrate on growth rather than operational firefighting.
This slow but steady foundation proved invaluable. When the market shifted, QuickShift was ready.
The Turning Point
The years following the pandemic saw India’s online consumer market explode. More brands launched. More orders flowed in. More channels opened up. Many companies struggled to keep pace with the rising expectations of same-day and next-day delivery, but QuickShift saw its opportunity.
In a span of twelve months, the company recorded one hundred percent ARR growth. Its core business expanded by fifty percent and the newer programs scaled by more than one hundred percent. The company began handling more than three lakh B2C shipments and seven lakh marketplace orders every month. This performance was driven not only by operational consistency but also by a technology platform that offered real-time visibility, unified order management and seamless integrations with marketplaces and quick-commerce platforms.
These achievements quietly positioned QuickShift as a dependable backbone for fast-growing brands, and soon enough, investor interest followed.
The Funding That Changes the Trajectory
In November 2025, QuickShift announced that it had raised Rs 22 crore in a pre-Series A round led by Atomic Capital, with participation from Axilor Ventures and other investors. Atomic Capital, which recently closed its maiden Rs 400 crore fund, believed that QuickShift had managed to build something rare: a fulfilment model that is both scalable and operationally disciplined.
The new capital will accelerate the development of QuickShift’s AI-first platform. The company aims to simplify complex fulfilment decisions through automation and real-time intelligence. The funds will also be used to strengthen teams, enhance omni-channel programs and expand operations across North and South India. QuickShift is preparing to open new fulfilment centres in Delhi NCR, Mumbai, Bangalore and Kolkata, along with upcoming facilities in Hyderabad, Chennai, Ahmedabad, Lucknow and Indore.
Cracking the Multi-Channel Code
One of QuickShift’s strongest advantages today is its ability to unify every sales channel a brand operates in. The company integrates directly with Amazon, Flipkart, Meesho and other marketplaces. It works with quick-commerce platforms such as Blinkit, Zepto, Swiggy, Jiomart and BigBasket. It supports appointment-based fulfilment, hyperlocal deliveries, marketplace compliance and rapid PO replenishments.
To the end consumer it looks like a simple delivery. Behind the scenes, QuickShift orchestrates dozens of decisions across inventory, warehousing, routing, packaging and courier partnerships. The platform turns what was once manual and fragmented into a consistent engine that keeps brands moving.
The Road Ahead
QuickShift’s vision for the coming years is clear. It wants to build one of India’s most advanced fulfilment ecosystems, powered by AI-led planning, predictive inventory placement and smarter cross-border logistics for Indian suppliers and SMBs. It wants to become the operating system that supports a new generation of brands, both at home and globally.
The fulfilment category rarely receives the spotlight, yet it is one of the most decisive factors in the success of modern commerce. QuickShift understands this deeply. Its journey so far shows what becomes possible when reliability, precision and technology are placed at the centre of a brand’s growth story.
The company may not be the one customers see when they receive their packages. But it is often the reason those packages reach them on time. And with fresh capital, expanding infrastructure and a clear technology roadmap, QuickShift is preparing to shape the next chapter of India’s e-commerce revolution.