Wingify’s remarkable journey exemplifies how innovation and perseverance can propel a bootstrapped startup into a global SaaS powerhouse. Founded in 2010 by Paras Chopra and Sparsh Gupta, Wingify has carved a niche in the competitive marketing technology sector, transforming digital experiences for businesses worldwide.
The Early Days: Identifying the Gap
The story of Wingify began with a simple yet profound idea: to make website optimization accessible to businesses of all sizes. Paras Chopra, an engineer with a passion for technology and analytics, identified the potential of A/B testing and website optimization tools in enhancing digital marketing strategies. Joined by Sparsh Gupta, a technologist and product strategist, the duo combined their skills to build a platform that could empower businesses to improve user engagement and conversion rates. The result was the flagship product, Visual Website Optimizer (VWO).
Wingify Founders, Paras Chopra & Sparsh Gupta
Paras’s, having just quit his job, had a simple goal in mind. He wanted to generate just $1,000 (₹50,000 at the time) in revenue from his product in one month. He managed to earn 4x that number within the first month itself. The team maintained the unprecedented growth rate to reach $1Mn in ARR in just 18 months.
Such was the growth, that it even caught Chopra by surprise, who humbly admits, “It was unprecedented for the ambition of INR 50K I had.”
VWO: Redefining Website Optimization
VWO quickly gained traction as a comprehensive platform for A/B testing, heatmaps, and personalization tools. Unlike traditional solutions that required technical expertise, VWO provided an intuitive, user-friendly interface, enabling marketers and business owners to optimize their websites without relying on developers. This democratization of technology became Wingify’s competitive edge, attracting a diverse clientele ranging from startups to Fortune 500 companies.
Scaling Globally: A Bootstrapped Success
From its headquarters in New Delhi, India, Wingify expanded its reach to serve over 4,000 clients across 90 countries, including leading brands such as Microsoft, Lenovo, and Walt Disney. Remarkably, the company achieved this growth without external funding, relying instead on robust product development and a strong focus on customer satisfaction. By 2025, Wingify had surpassed $50 million in annual recurring revenue (ARR), with 90% of its revenue originating from the US and European markets.
The Acquisition: A New Chapter
In January 2025, Wingify’s success culminated in a significant milestone—a $200 million acquisition by Everstone Capital, marking one of the largest deals in the Indian SaaS sector. This partnership reflects the immense value Wingify has created in the marketing technology space.
Sparsh Gupta, Co-founder and CEO of Wingify, shared his vision: “This partnership with Everstone will enable us to accelerate our product development and expand our global footprint, propelling Wingify to new heights.”
Sandeep Singh, Managing Director at Everstone Capital, echoed this sentiment: “Wingify’s ability to achieve profitability while maintaining rapid growth is a testament to its exceptional execution. We are thrilled to support the team in driving their next phase of growth.”
Future Plans: Strengthening Innovation and Market Presence
With fresh capital and strategic backing from Everstone, Wingify plans to:
Enhance Product Innovation: Focus on expanding the capabilities of VWO and introducing cutting-edge tools for digital marketers.
Expand Globally: Strengthen its presence in the US and Europe, which remain key markets.
Foster Team Growth: Invest in talent acquisition to support its ambitious goals.
Wingify’s journey from a bootstrapped startup to a globally recognized SaaS leader is an inspiring story for Indian entrepreneurs. It demonstrates the potential of innovation-driven businesses to achieve global success without relying on external funding. Paras Chopra and Sparsh Gupta’s shared vision and dedication continue to set benchmarks for excellence in the SaaS industry.