Social Media Manager – Bessemer Venture Partners

Background

About Bessemer Venture Partners – Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 135 IPOs and 200 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has more than $20 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Greater China, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).

Since opening our India office more than 15 years ago, Bessemer has had the opportunity to partner with more than 65 startups across a wide range of company stages and sectors in India. Our India portfolio includes Urban Company, Big Basket, PharmEasy, Livspace and more recent investments have been into SaaS startups – Leena AI, Pepper Content, Plobal, Lentra, Perfios etc. We are excited to deepen our work in India with the launch of a $220 million dedicated fund in 2021. Read more about our India office on – https://www.bvp.com/india

The marketing team at Bessemer in India focuses on building awareness with founders and works closely with portfolio companies on their marketing strategies and brand communications. This role will focus on our social presence in India, on relevant social channels – currently Twitter and LinkedIn. You will be responsible for managing social channel strategy, ideation and programming.

Deliverables:

Manage Social Channel Strategy, Ideation and Programming

• Oversee and execute social media calendars, brand guidelines, best practices, promotional campaigns, and day-to-day social media activities while optimizing the brand’s presence on all relevant social media platforms. This includes upcoming news (funding announcements, IPOs, media coverage) and thought leadership content, and amplification of portfolio content when appropriate
• Conceptualization and execution of social media content as per the brand’s tonality
• Ensure on-time and efficient realization of day-to-day and monthly goals set for the team.
• Develop social media campaign strategy for content launches, company exits/milestones, and events
• Draft social copy and create social graphic assets in Canva, and/or videos tailored for relevant social media, review edits and finalize assets
• Monthly report detailing social performance with insights and recommendations
• Make recommendations for team to improve their social presence
• Social monitoring and listening – listen to relevant conversations, see where we can opportunistically plug in, flag content deficits
• Stay abreast of key social media trends, competition brand activities and emerging social media marketing technologies and benchmarks in social media. Constantly explore and evaluate new social formats and provide recommendations

Desired skills and experience

• Demonstrated experience in building social media presence for startups/ brands in India
• Sound knowledge of social media platforms, especially LinkedIn and Twitter
• Ability to create innovative social content, supported by relevant formats
• Basic video editing
• Familiarity with social media tools, analytics platforms and paid social media advertisement.
• Proficient in Microsoft PowerPoint
• Proficiency in English with strong verbal as well as written communication skills
• Exceptional time-management and organizational skills
• A keen eye for details
• An analytical mind with problem-solving attitude

Reporting

Head of Marketing India

Location

Work from home with occasional travel to Bessemer’s office in Bengaluru.