Urja Sathi Secures INR 3.5 Million Seed Funding To Transform India’s Clean Energy Sector

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In India, the potential for renewable energy is vast but its adoption into society has been filled with challenges. As the government aims to secure 50% of its power requirements from renewable sources by 2030, there are difficulties like low awareness among the public and concerns for affordability. Recognizing these challenges as opportunities for innovation, Lucknow-based startup Urja Sathi aims to bridge the gap between clean energy solutions and making them available to more people.

Taking a step towards their mission, Urja Sathi has recently raised INR 3.5 million from entrepreneurs-cum-investors Ankitt Jain and Sharlee Jain in a seed funding round facilitated by, Neeraj Kumar Pawar and Ayu Sharma, co founders of Pror In Pvt Ltd.

Ankit Jain and Sharlee Jain, Co-Founders of Paper Arizona, and investors at Urja Sathi commented, “Harnessing renewables and solar for meeting our country’s energy needs and improving energy security have never been more important; and Urja Sathi, with its focus on marketplace, technology, and solar, is poised to positively transform and revolutionize the clean energy business in India.

We were impressed by Anurag and his team’s vision and dedication to make sustainable and clean energy more accessible, profitable and efficient for everyone, and therefore decided to back Urja Sathi in fast-tracking their growth journey”.

Anurag Srivastava and Urja Sathi

Founded in 2023, Urja Sathi has been leading the way in finding green energy solutions. The startup, bootstrapped until this recent funding round, has created India’s first online store just for renewable energy-based products or services. With a focus on solar energy, the startup aims to use this e-commerce platform for individuals and businesses to get easy access to clean energy technologies.

Focusing on growth and expansion, Urja Sathi aims to launch their mobile app by April 2024, making it easy for users to find and buy renewable energy products. Within the next year, they plan to bring on board more than 5000 solar product makers and companies that install renewable energy systems across India.

Additionally, the startup also has a goal to reach at least 100,000 individual users, helping them switch to clean energy options.

Looking ahead, Urja Sathi does not want to limit themselves to just solar energy but is also interested in exploring other green energy areas like Green Hydrogen, Electric Vehicles (EVs), and wind power. The start-up wants to offer a variety of options to meet the changing needs of the market.

Speaking on the fundraise, Anurag Srivastava, Founder, Urja Sathi said, “We are excited to announce our first funding round, and would like to thank our esteemed investors Ankitt Jain and Sharlee Jain for putting their faith in us, and endorsing Urja Sathi’s mission and efforts. This investment marks a significant new chapter in Urja Sathi’s journey, and fuels our long-term vision of bringing all buyers, sellers, and a diverse range of key ecosystem players of the clean energy segment in India under one roof via our platform, and eventually becoming the biggest, most efficient and credible marketplace in India catering to renewable energy.

Through the Urja Sathi marketplace portal and upcoming app, we are committed to streamlining the adoption of solar and clean energy for both residential and commercial customers in India. This in turn shall be instrumental in elevating the entire industry to new heights and aiding India’s sustainability goals in terms of becoming global clean energy leader by the end of this decade and moving towards Net Zero by 2070”.

Established in 2023 by co-founders Anurag Srivastava and Gaurav Gupta, Urja Sathi, a modern e-commerce marketplace owned by Ayodhyavasi Corporation Pvt. Ltd., that is dedicated to making solar and clean energy accessible to businesses and individuals across the nation.

For businesses in the solar and clean energy sectors, Urja Sathi is a game-changer as the platform has a variety of online services, products, and promotional opportunities. Manufacturers, suppliers, and installation services can showcase their offerings, connect with potential clients, and expand their businesses with ease.

Founders- Anurag Srivastava and Gaurav Gupta

The platform also acts as a guide for individuals and households on their journey to clean energy. The user-friendly platform provides information on various system components, companies, and system integrators helping users to make informed decisions, and making sure they select high-quality, reliable solar products that meet their specific needs.

Saurabh Jain, Co-Founder, FSV Capital, and advisor & mentor at Urja Sathi added, “In the present-day era defined by eco-consciousness and technological advancements, Urja Sathi is fostering the best of both ideals, and gaining rapid traction in India’s emerging yet highly potent solar business landscape. Their steadfast commitment towards sustainability and innovation is commendable, and I am confident of their ability to catalyze the green energy ecosystem”.

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