Audio Giant Bose Invests in Homegrown Smart Wearables Brand Noise

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A decade after its founders dreamt of putting Noise on the map after writing a successful playbook for the largest bootstrapped D2C brand; the brand announced that it has raised a maiden funding round from global audio giant Bose Corporation. The company revealed that this first-ever strategic investment is part of a larger Series A funding round. The exact amount raised remains undisclosed.

Noise logo

The homegrown smart wearable brand has remained bootstrapped until this investment. The company revealed that through the collaboration of two innovators, Noise aims to reimagine the future of smart wearables; by strengthening research and design to meet evolving consumer preferences in the Indian market.

“This isn’t just about funding; it’s about synergy; two tech giants, united by a passion for innovation, coming together to reimagine the future of smart wearables. Think premium-segment products, cutting-edge tech, and a commitment to democratising the best possible experience; by enabling the adoption of meaningful technology for positive shifts. We’re talking about unlocking new markets, pushing boundaries; and making some serious noise in the world,” shared co-founder Gaurav Khatri in a LinkedIn post.

“As we looked at the opportunity to reach more people with the benefits of our technology in India, investing in Noise became an obvious choice. Their leadership in the wearables category and understanding of their customers will allows us to bring new products to a growing market,” commented Bose senior VP (strategy & business development) Nicholas Smith on the investment.

About Noise

Established in 2014, Noise is the brainchild of Amit Khatri and Gaurav Khatri. Initially, the company started off by selling smartphone cases. As a result, the duo was closely associated with the smartphone revolution in India and realized that, with a phone at the centre of most people’s lives; smartphone accessories would be the next big thing. Noise diversified into smart wearables and wireless headphones.

“It’s about the right partnership at the right time, and we firmly believe that our strategic alliance with Bose will be a pivotal juncture in our journey towards revolutionising the future of smart wearables realm. Bose’s belief in us validates our relentless pursuit of innovation, aimed at delivering transformative technology for today’s consumer. We are excited to partner with a company like Bose; whose technical expertise and global experience will help us augment our capabilities and elevate our offerings,” shared co-founder Amit Khatri in a statement.

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