Gurugram based accelerator Huddle announced the launch of Rocketfuel, in partnership with Shiprocket. The programme is aimed at investing upto $1 million in disruptive direct to consumer (D2C) startups with compelling product offerings in equity based financing and revenue based financing.
With the primary focus on solving the capital and operational pain points, Rocketfuel X Huddle accelerator program is equipped with the required infrastructure to offer tailor-made solutions for the selected startups. The program will feature eminent consumer investors and experts mentoring the startups which include Arjun Vaidya (Dr. Vaidya’s & Verlinvest) Shrey Aggarwal (The Belgian Waffle Co.) Mohit Satyanand (DFM Foods), Trisha Rajani (Dr. Vaidya’s), Naman Jhawar (MPL), Ashwin Bhadri (Equinox Labs), Ankit Tandon (OYO), amongst others. Startups will also be provided support with end-to-end marketing and growth, including product development, social media, performance, and influencer-led marketing.
“Focussing on D2C startups in the food and beverages, beauty and personal care, fashion and apparel, and home improvement categories, the accelerator program will look to invest up to $1 million with equity investment starting from $100 thousand per startup to back early and growth stage consumer ventures,” Shiprocket said in a statement.
“Shiprocket, along with Huddle, has backed/accelerated and invested in over 100 startups that have gone on to revolutionize their respective industries. With this program, we aim to create a progessive ecosystem that will further drive the growth of emerging D2C startups in the country,” .
Saahil Goel, CEO, and cofounder of Shiprocket, said
Adding to the aim of Rocketfuel X Huddle, Sanil Sachar, Founding Partner, Huddle, said “D2C ecosystem is accelerating rapidly, and with any rapid growth there is a requirement to create the ideal support and infrastructure to enable this everlasting surge. Huddle and Shiprocket together with the RocketFuel X Huddle is our way of reinstating our continuous belief, confidence to continuously build, and back winners setting the benchmark in the D2C story of India. Our aim from here is to enable, accelerate, and remain invested as partners to companies that join the Rocketfuel X Huddle, and we’re excited for what lies ahead!’
Target Areas:
- Consumer goods: Food and Beverage, Beauty and Personal Care, Home Improvement, Fashion and Apparel
- E-Commerce Enablers: Marketplaces, Customer Analytics, Gamification tools, AI-enabled commerce.
The program also ensures comprehensive support to entrepreneurs in terms of logistics, market and distribution access, mentorship from industry veterans and growth and marketing support.
Apply Here: https://www.shiprocket.in/rocketfuelxhuddle/