Same day deliveries/next day deliveries have become the norm due to the E-commerce revolution in the Indian market. While this has been a boon for consumers, the story for the brands is quite different. Brands have to juggle with incredibly complex logistics operations to ensure a seamless customer experience. Solving this problem, Omnichannel enablement and logistics platform, Omnivio, has secured $1.02 million in a seed funding round led by Caret Capital (formerly Supply Chain Labs). The funding round also saw active participation from Blume Ventures, Eximius VC, SuniconVenture Fund, Misfits, several angel syndicates; and individual investors from India, the Middle East, and Southeast Asia. The round was also joined by the startup’s existing investors, like 91 Ventures, Dexter Angels, and Supermorpehus.
The startup will allocate the fresh funds towards developing its product offerings and enhancing its omnichannel visibility. Additionally, the platform is looking to recruit for its go-to-market (GTM) teams in India and the Middle East.
The Delhi-NCR-based platform previously raised its angel round in August 2022. The success of the recent round brings Omnivio’s total corpus to approximately $1.5 million.
“While omnichannel is rapidly becoming mainstream, companies find it challenging to transition from a pure offline player to an omni-channel player, or vice versa, as their existing supply chains and distribution networks are not designed for the omnichannel world. Startups can play an enabling role and Omnivio has been able to distinguish its strategy and business model. Omnivio Saas platform provides brands a control tower for managing synchronization between different stakeholders and delivers gold-standard consumer experiences. We are excited to partner with Sidhartha, Anuj and the team at Omnivio as they march towards transforming India’s value chain,” shared Caret Capital’s managing partner Prajakt Raut.
About Omnivio
Set up in August 2021 by Sidhartha Bhimania and Anuj Jain; the SaaS platform acts as a SaaS control tower and a logistics marketplace that allows retail brands to seamlessly manage their logistics operations. It specifically targets the challenges faced by retailers and omnichannel brands in providing consistent customer experiences across multiple home delivery channels.
The startup provides a range of services, encompassing a control tower and orchestration platform; that enables businesses to excel in the ever-evolving omnichannel landscape. These services equip businesses with the essential tools for post-checkout visibility.
Omnivio has worked alongside several brands like Meesho, Rubans, Supertails, Mensa, Halfcirclefull, and many more.